SleepingBaby
SleepingBaby
At SleepingBaby, I’ve led content strategy and campaign development for a beloved infant sleepwear brand known for its Zipadee-Zip swaddle transition. My work includes crafting seasonal campaigns, designing scroll-stopping social content, and developing educational, relatable messaging for new parents. From launching new colorways with trend-driven themes to growing engagement through omni-channel strategy, I’ve helped position SleepingBaby as a trusted resource in early parenthood—balancing warmth, humor, and helpfulness across every touchpoint.
